Zoho Social Recap: Celebrating the Highlights of 2024
Hello everyone,
We hope your holidays were filled with joy and relaxation! As we enter a new year, it’s the perfect time to reflect on the progress we made in 2024. This past year, Zoho Social introduced exciting features and enhancements designed to make managing your brand’s online presence even easier. Let’s dive into how these updates can empower your social media strategy.
Reach New Audiences with Expanded Network Options
In 2024, we welcomed four new platforms to Zoho Social: Threads, WhatsApp, Telegram, and Bluesky. These additions allow you to schedule, plan, and publish content across a broader range of channels, helping you save time while connecting with diverse audiences. With performance analytics for individual posts and comprehensive reports, you can refine your strategy to maximize engagement. Now, manage up to 14 networks from a single dashboard and take your social media management to the next level!
Streamline Video Publishing
Video content creation just got simpler! Zoho Social’s video optimization tools ensure that your uploads meet the technical requirements of each platform without compromising quality. Post effortlessly to multiple networks simultaneously, knowing that your videos are ready to perform well. This feature helps you maximize your impact with minimal effort.Enhanced Inbox Integrations
Stay on top of customer interactions by managing WhatsApp and Telegram messages directly from Zoho Social’s Inbox. Use pre-designed templates to streamline responses, maintain a professional tone, and save time. Organize conversations, assign tasks to team members, and keep your Inbox structured for better efficiency. With these updates, the Inbox becomes a one-stop hub for managing customer communications.
Improved Bulk Scheduling
The revamped bulk scheduler simplifies the process of scheduling posts in batches. In just three steps—upload, review, and schedule—you can plan your content efficiently. Errors in your uploaded file? Fix them on the spot before scheduling. This update makes bulk scheduling faster and more user-friendly than ever.
Plan Smarter with the Publishing Calendar
Zoho Social’s Publishing Calendar provides a bird’s-eye view of all your content, including scheduled, unpublished, and published posts or drafts. Whether you prefer a weekly or monthly view, you can easily schedule posts, add notes for reminders, or mark events to keep track of important dates. This tool keeps everything organized so you can focus on creativity and execution.
Customizable Shortened URLs
Stand out by personalizing shortened URLs with a custom domain. This addition makes your links memorable and consistent with your branding, increasing click-through rates. Add your custom domain to create links that resonate with your audience.
Additional Publishing Features
New capabilities were introduced to enhance content publishing:
Share Stories on Facebook.
Upload documents to LinkedIn pages.
Create polls for X (formerly Twitter) and LinkedIn.
These updates ensure your content strategy is versatile and impactful.
Mobile App Enhancements
Our mobile app received numerous updates throughout the year, offering a more robust experience for users managing their social presence on the go.
Community and Learning Initiatives
The Zoho Social community thrived in 2024 with initiatives like:
The Social Wall: A monthly roundup of product updates.
Social Media Simplified: Practical use cases and tips to optimize features.
Navigating Zoho Social: A comprehensive onboarding guide to help teams master the platform.
These resources aim to make Zoho Social more accessible and user-friendly.
Looking Ahead to 2025
Zoho new feature roll out in 2025, including hashtag analysis, social campaign tools, and a completely redesigned interface. These improvements will further enhance your ability to build and manage your brand’s online presence.
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