Zoho CRM: Enhanced email bounce management

Zoho CRM: Enhanced email bounce management

We're excited to announce an enhancement to our email bounce management system that makes it easier to handle different types of email bounces and take necessary actions. We understand that managing bounced emails is a crucial aspect of maintaining successful communication, and this enhancement focuses exactly on that.
 
A quick recall: Bounces are instances where Zoho CRM couldn't deliver your email to a specific address. Previously, we've broadly classified email bounces into two categories: hard bounces and soft bounces.
 
Let's have a quick look at the enhancements.
 
Permanent and temporary bounces
 
We now classify bounces into two new categories—permanent and temporary—depending on the nature of the problem. Temporary bounces encompass soft bounces and specific types of hard bounces. If an email address is temporarily blocked, it can be unblocked directly. However, hard bounces are typically permanent and can't be unblocked within the CRM system. If you think that a permanently bounced email address can now receive emails, you can reach out to our support team for assistance.
 
In the record details page, email-related list, and list view, you can find the details of the bounce type and category for each email address that has bounced. Warning icons will be displayed to indicate the type of bounce, and hovering over them will provide more details.


Unblock valid email addresses
 
As part of this enhancement, users with Send mail permissions can directly unblock email addresses that are temporarily blocked from within Zoho CRM. 

You can do this in the following places:
  1. Record details page
    To unblock an email address that has bounced, hover over the info icon for details about the bounce type, click Unblock Email Address, check the confirmation box that the reason for the block has been resolved, and click Confirm.

  2. List view
    Filter out records with temporary bounced emails, hover on the warning symbol beside the bounced email, and follow the steps.

  3. Mass actions
    To unblock emails via a mass update, select the records you want to unblock and click the Unblock Email Address button on the Actions menu. Next, check the confirmation box and click Confirm after resolving the reason for the bounce.

Periodic unblock based on conditions
 
We have established a periodic review every six months whereby the system will automatically unblock previously blocked email addresses if the issues leading to their blockage have been resolved.
 
For instance, addresses that were blocked due to policy-related reasons will be reinstated if we can confirm proper email authentication.
 
Points to be noted:
  • You can manually unblock temporary blocked email addresses up to five times.
  • After the fifth attempt, the email address will be marked as permanently blocked and will require support to unblock. To ensure deliverability and avoid any email failure in the future we will mark soft bounces as hard bounces after 
  • Unblocking an email address will not reset the bounce count to zero. We recommend that you ensure the cause of the block has been rectified before unblocking.

    • Related Articles

    • Zoho CRM : Compliance Made Easy for Email Authentication

      We are introducing you with significant updates to enhance email authentication and verification processes across Zoho CRM and other Zoho services. These changes aim to bolster security, ensure compliance with industry standards, and improve user ...

    • Zoho CRM: The Canvas Record Form for Enhanced Customization

      Zoho announced Zoho Crm innovation with Canvas functionality now extends to record forms, enabling you to personalize record entries with the power of Canvas! Enhancing CRM Interactions with CanvasIn the heart of any CRM lies the ability to manage ...

    • ZOHO CRM - Enhanced CRM Functionality with Custom Email Fields

      In response to the diverse communication needs of modern businesses, we are introducing you with enhanced support for custom email fields in our CRM system. This feature addresses the common scenario where individuals maintain multiple email ...

    • Zoho Contracts - New System Fields for Enhanced Data Management

      Hello PFC Clients, We are informing you about the introduction of new system fields in Zoho Contracts, aimed at providing more detailed meta-information for contracts. New System Fields These fields offer enhanced flexibility in structuring and ...

    • Zoho Analytics 6.0 Beta: A New Era in Data Analytics

      Zoho has introduced Zoho Analytics 6.0 Beta, a significant upgrade tailored to the diverse needs of business users, data analysts, data engineers, and data scientists. This version incorporates extensive user and market feedback, offering innovative ...