Zoho CRM: Action Needed for SMS Notifications
Attention: Important Update for CRM Notification SMS Users
We urge all Zoho CRM Notification SMS users to act promptly to comply with the latest regulations.
Regulatory Changes You Should Know
The Telecom Regulatory Authority of India (TRAI) has introduced updated guidelines impacting the delivery process for transactional Notification SMS messages. To ensure uninterrupted delivery, a critical step now requires your immediate attention.
Who Needs to Act?
This update is applicable only to users currently utilizing the Notification SMS feature in Zoho CRM.
Please note that this service is exclusively available to Indian customers who use registered Sender IDs on DLT for transactional SMS delivery within India.
What You Need to Do
Since Zoho facilitates sending your Notification SMS messages, it operates as your telemarketer. As per the new guidelines, you must update your respective DLT portal by adding Zoho Corp as your Telemarketer Aggregator in the Chains section.
Once this is done, the DLT platform will notify us, and Zoho will approve the submission. You will receive an email confirmation once the process is complete.
Deadline:
This step must be completed by December 1, 2024, to avoid any disruption in your Notification SMS service.
Steps to Update Your DLT Portal
1. Log in to your DLT account.
2. Navigate to the Chains section and create a new chain. Assign it a relevant name.
3. In the Telemarketer section, search for Zoho Corp using one of the following identifiers:
Telemarketer ID: 1102631350000082951
Name: ZOHO CORPORATION PRIVATE LIMITED
4. Add ZOHO CORPORATION PRIVATE LIMITED as your Telemarketer Aggregator. Double-check the details before submission (refer to the image example provided in Zoho CRM).
Click Submit.
Important:
To ensure SMS delivery without fail, even during connectivity issues, you must create two chain entries that declare Zoho as the Telemarketer Aggregator. This dual setup supports fallback mechanisms for seamless delivery.
Consequences of Non-Compliance
Failure to complete this step by the deadline may lead to service interruptions, preventing you from sending Notification SMS messages.
For more details visit pfc-group.com
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