Zoho announced Zoho Apptics, recognizing that in today’s hyper-connected world, the internet is not just a tool—it’s the backbone of our digital experiences, with mobile apps now dominating the majority of screen time. The times have changed, and business strategies have evolved beyond merely providing online services and measuring website traffic.
Key Insights:
More than 90% of people now prefer using mobile apps over mobile-responsive websites.
User time on mobile apps has surged by 46% in recent years.
These statistics underscore a significant shift towards delivering personalized and secure app experiences globally. Understanding whether your users find your app useful and how actively they engage with it is crucial. This is where app analytics comes into play.
Understanding App Analytics
An mobile app analytics tool enables you to collect, process, visualize, and analyze vast sets of app data within minutes. By analyzing in-app behavior and monitoring app usage, you can optimize your app’s performance and user experience effectively.
Today’s market offers a range of application mobile analytics solutions designed to help you deliver personalized app experiences and expand your user base. These tools provide reliable insights, empowering you to make informed and strategic decisions for your business.
The Challenge: Balancing Data Collection and Privacy
One of the biggest challenges in app analytics is gathering accurate in-app data while respecting user privacy. The boundary between collecting useful data and infringing on privacy is often thin and blurred, especially with the emergence of new data protection laws and regulations.
Tracking in-app data across different stages typically requires juggling multiple tools. For instance, using one solution to monitor app health and performance and another to analyze user engagement and funnel flows can lead to fragmented data, making it difficult to get a cohesive view of your app’s performance.
Introducing Zoho Apptics
Zoho announced Zoho Apptics , Zoho privacy-by-design application app analytics solution. Apptics is designed to provide high-quality analytics while prioritizing user privacy and data safety. It’s a simple, scalable solution that addresses all your app analytics needs.
Key Features of Zoho Apptics:
360-Degree App Analysis: Gain comprehensive insights into your app’s adoption, health, performance, usage, engagement, and growth—all from a single console.
Easy Setup and Integration: Start with just three steps in 15 minutes:
Sign up and create a portal in Apptics.
Create projects and register your apps in the console.
Complete SDK integration. Detailed SDK guides are available to assist you.
Plug-and-Play Modules: Enable features like In-app Feedback, App Updates, App Ratings, and more as per your needs.
Features: Easy to Use, Relevant, and Customizable
Apptics offers a robust set of features designed to cater to all stakeholders in the app development lifecycle—developers, marketers, and owners.
For Developers:
Crash and Bug Reporting: Instantly identify and fix issues.
In-App Feedback & Remote Logging: Gather user input and track app behavior in real time.
Custom Properties, Usage Analytics, and API Latency: Customize your analytics to suit your needs.
For Marketers and Support Teams:
Store Reviews and Feedback: Analyze user satisfaction.
Engagement Analytics, Funnels, User Flows, and Retention: Enhance user experience and app journey.
For Managers and Owners:
Comprehensive Dashboard: View all your apps across platforms in one place.
Project Management: Manage multiple projects and provide role-based access for seamless collaboration.
Why Choose Zoho Apptics?
Quick Setup: Get started in just 15 minutes with a user-friendly UI.
Privacy-Friendly Environment: Built with privacy-by-design, ensuring compliance with data protection laws.
Customizable Configurations and Powerful Integrations: Tailor Apptics to your specific requirements for a smooth analytical journey.