WhatsApp Automation

Take Your Marketing to the Next Level with WhatsApp Automation

Zoho introduced two new features to our WhatsApp integration: Automation and Utility Conversations. These additions will help streamline your marketing efforts by automating messages and delivering essential information to your customers seamlessly.

Boost Customer Engagement with WhatsApp Automation  

WhatsApp has become a key tool in marketing strategies, showing a 44.5% increase in customer engagement. With the new automation features, you can enhance the customer journey by sending personalized messages at the right moments, resulting in meaningful interactions.

Journey Builder Enhancements

Zoho Marketing Automation's journey builder now supports WhatsApp workflows, allowing you to trigger conversations based on specific customer actions. This ensures a smooth, personalized experience throughout the customer journey.


Benefits for Marketers  

  • Holistic Engagement: Combine marketing messages with service updates for a comprehensive customer experience.

  • Improved Satisfaction: Build trust by providing timely information.

  • Streamlined Workflows: Automate tasks to focus on strategic initiatives.

 

How It Works  

Trigger
Contacts who meet specific criteria in a WhatsApp campaign can be added to a journey. This focuses on actions like message responses or link clicks, ensuring engagement with genuinely interested contacts.


Process 

Once in a journey, you can use WhatsApp activities to trigger actions based on user behavior, such as changing a lead stage when a user clicks a link or sending different messages based on keywords.


 

Action 

This feature allows sending personalized WhatsApp messages to contacts in a journey, enabling targeted communication. It also supports Utility Conversations for automated transactional messages like order confirmations. 

 


 

Utility Conversations

We've expanded our offering to include utility conversations, allowing you to send critical updates such as order confirmations and payment reminders directly via WhatsApp. This feature also makes it easy to collect customer feedback through surveys.

Key Features

  • Timely Updates: Send order confirmations and updates.

  • Simplified Transactions: Automate payment reminders and transactional messages.

  • Feedback Collection: Gather customer feedback seamlessly.

Note: Utility conversations have a distinct pricing structure compared to marketing conversations. You can visit our pricing page to calculate these costs accurately. Additionally, utility conversations will be included only in Professional and Enterprise plans.

 


 Conclusion  

These updates aim to help you get more out of Zoho Marketing Automation, enhancing your brand with timely, effective campaigns. For assistance, contact us at pfc-group.com .

    • Related Articles

    • Step into the New Marketing Automation 2.0 with Zoho Marketing Plus

      Hey everyone, Zoho announced the latest upgrade to Marketing Automation in Zoho Marketing Plus, designed to streamline your marketing efforts with new features and an improved user experience. Here’s a quick look at what’s new and how you can ...

    • WhatsApp Interactive Templates: A Game-Changer for Recruiters

      Zoho Recruit has just introduced a game-changer: WhatsApp Interactive Templates! These new features are set to make your candidate interactions more engaging and efficient. What Are WhatsApp Interactive Templates? WhatsApp Interactive Templates are ...

    • Launching Zoho Marketing Automation 2.0

      Dear marketers, We are excited to announce the launch of Zoho Marketing Automation 2.0! We are sincerely grateful to the community for their support, encouragement, and feedback in this journey. Many members would be eager to get their hands on this ...

    • Zoho Campaigns: The difference between Zoho Marketing Automation and Zoho Campaigns

      Greetings Marketers! This post aims to differentiate between Zoho Marketing Automation and Zoho Campaigns. By the time you get to the end of the post, you will be able to choose a product that objectively suits you.What is Zoho Marketing Automation? ...

    • Instant WhatsApp Messaging for Individual Contacts

      Dear Zoho Desk Users, Zoho made it easier for agents to send WhatsApp messages directly from the quick actions menu. Now, agents can click the dropdown arrow next to the plus sign (+) at the top of their desk or use the keyboard shortcut "w+" to send ...