Take Your Marketing to the Next Level with WhatsApp Automation
Zoho introduced two new features to our WhatsApp integration: Automation and Utility Conversations. These additions will help streamline your marketing efforts by automating messages and delivering essential information to your customers seamlessly.
Boost Customer Engagement with WhatsApp Automation
WhatsApp has become a key tool in marketing strategies, showing a 44.5% increase in customer engagement. With the new automation features, you can enhance the customer journey by sending personalized messages at the right moments, resulting in meaningful interactions.
Journey Builder Enhancements
Benefits for Marketers
Holistic Engagement: Combine marketing messages with service updates for a comprehensive customer experience.
Improved Satisfaction: Build trust by providing timely information.
Streamlined Workflows: Automate tasks to focus on strategic initiatives.
How It Works
Trigger
Contacts who meet specific criteria in a WhatsApp campaign can be added to a journey. This focuses on actions like message responses or link clicks, ensuring engagement with genuinely interested contacts.
Process
Once in a journey, you can use WhatsApp activities to trigger actions based on user behavior, such as changing a lead stage when a user clicks a link or sending different messages based on keywords.
Action
This feature allows sending personalized WhatsApp messages to contacts in a journey, enabling targeted communication. It also supports Utility Conversations for automated transactional messages like order confirmations.
Utility Conversations
Key Features
Timely Updates: Send order confirmations and updates.
Simplified Transactions: Automate payment reminders and transactional messages.
Feedback Collection: Gather customer feedback seamlessly.
Note: Utility conversations have a distinct pricing structure compared to marketing conversations. You can visit our pricing page to calculate these costs accurately. Additionally, utility conversations will be included only in Professional and Enterprise plans.
Conclusion
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