Calendar Power: Manage All Your Marketing Activities in One Place

Calendar Power: Manage All Your Marketing Activities in One Place

Hey everyone,

 

Zoho announced  a new feature in Zoho Marketing Plus—the unified marketing calendar! This tool is designed to help you easily plan and manage all your marketing activities in one place.


What is the Unified Marketing Calendar?

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The unified marketing calendar in Marketing Plus lets you see all your marketing activities on a single timeline. It provides a clear, color-coded visual overview of your projects and their corresponding activities, making it simple to track the type of activity, the owner, and its current status.



You can use the calendar to create and plan activities for your team and view them by quarter, month, or week. 



There are also several default calendars available, allowing you to see planned activities such as email campaigns, social media posts, events, ads, and website updates. This makes it easy to find specific activities and plan your schedule.


Custom Calendars for Your Needs

Beyond the default options, you can create custom calendars and share them with your team. Custom calendars can be organized by:

  • Activity Types: See specific activities like emails, social media posts, webinars, etc.

  • Marketing Projects: View activities based on the projects you've created.

  • Project Types: Focus on different types of marketing projects like digital marketing, SEO, trade shows, etc.

  • Project Objectives: Organize activities by goals, such as brand awareness, lead generation, or demand generation.

For example, you can create a calendar just for social media posts related to a specific project, making it easy to visualize and adjust your content plan. Similarly, you could create a calendar focusing on activities aimed at generating leads.



You can also create a custom calendar to view all the activities related to the objective of generating leads. 



For more details contact pfc-group.com .

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